I recently attended Brendon Burchard’s High Performance Academy in Phoenix, Arizona. The conference was super engaging, enlightening, and inspiring. I learned so much and will be sharing some of the things I learned and how to apply them to your senior service business.

how to improve your sales small business summit strategies

But today I wanted to share with you something you probably know but don’t often tell yourself—if you want to improve your sales (in a sustainable, repeatable way), the best thing you can do is improve yourself. Why? Because your sales are a reflection of who you are, what you believe, and what you consistently do.

Even before attending High Performance Academy, I was given Brendon Burchard’s book High Performance Habits.  It’s been a game-changer for me. In the book, he shares how his research indicates there are six things high performers do that help them perform consistently on a high level over time. They are:

  • Seek clarity
  • Generate energy
  • Raise necessity
  • Increase productivity
  • Develop influence
  • Demonstrate courage

Seek clarity

How are you doing with clarity? Specifically, do you know who you are, who your company is, who you serve and who you don’t serve, what you value and what you stand for (and/or what you stand against)? Getting clear on these questions is absolutely essential if you’re going to be as effective as you can be. To be better than average—to be a high performer.

And once you’re clear on your identity, you need to get clear on your goals. What do you want to achieve? More referrals? How many more? More clients? How many and by when? Your goals need to be crystal clear and challenging enough to bring out your best.

Improve Sales by Setting Goals

If you’re setting goals that are easy to achieve because you’re afraid of missing your big goal, you’re never going to be motivated/challenged enough to get the best from yourself. You’ll settle in, take the easy path. And if you take the easy path, you’ll never improve your sales consistently.

I’ve been journaling my answers to these questions (and more) and I’ll be sharing some of my answers here on this blog. If you want to see how I’m applying these lessons in my own life and, more importantly, how you can apply the things I’m learning to help you get more clients, please subscribe and stay tuned.

If you’d like to share who you are and who you help, please comment below and let us know.


And if you’re struggling to get the clients you need to fulfill your mission and live the life you were meant to live, please call me for a no-cost, no-obligation consultation. We’ll discuss where you are, what your goals are, and we’ll see if we’re a good fit for working together. Contact me

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